I love article titles that keep people guessing...at least just a little. My way or the highway. What am I getting at? Am I saying that you have to do things my way or I won't do business with you? Maybe I'm saying something else. Maybe I'm going to show how that's the WRONG attitude to have with business. Okay, I'm not going to keep you in suspense any longer. Keep reading and you'll find out exactly what I mean by "my way or the highway."
There is a very fine line between integrity and stubbornness. I have absolutely nothing wrong with a marketer saying, "This is the way I run my business. If you don't like it...there's the door." However, what I do have a problem with is a marketer adopting that kind of attitude based on theories that are less than sound. For example. Say a marketer decides that he's not going to offer a money back guarantee on his product. There is nothing wrong with that. Lot's of marketers don't offer money back guarantees. However, if your reason for doing it is because of serial refunders, that's a poor reason.
Why do I say it's a poor reason? Well, for starters, serial refunders make up a very small portion of the Internet population. My refund rate, even with all the serial refunders (and you can pick them out a mile away) is very low. However, had I not offered a guarantee, I probably would have lost a lot of sales because of a segment of the population that simply won't buy a product without a guarantee. Personally, if I'm buying a high end product, I won't purchase it without a guarantee.
My point is this. You can do anything you like with your business. After all, it's YOUR business. Far be it for me to tell you how to run it. But if you're going to base your decisions on principles that are less than sound, ultimately, you're going to end up doing your business more harm than good. In my opinion, that's just NOT good business.
So "my way or the highway" all you want.
Just make sure your way is paved with good cement.
To YOUR Success,
Steven Wagenheim
If you want to discover the REAL truth about Internet marketing and get some solid tips to take your business to the next level...get my free report at http://www.stevewagenheim.com/realtruth.html and subscribe to my REAL Truth newsletter where you'll discover more than from all those high priced ebooks combined.
A few days ago, Seesmic CEO Loic Le Meur (@Loic) sent out a retweet with a link to a screenshot of his CTO's Seesmic Web client showing 1,200 Tweets across nearly 20 columns. The joke was that his CTO was trying to achieve a "world record" for how many Tweets could be loaded up into a Twitter client at one time. (It's not a world record. Competitor TweetDeck can display an unlimited number of Tweets and columns as well). If you click on the screenshot and pan across the enlarged version of it, there you'll find a dialog box with Loic's old avatar doing a hang-10 while kite surfing. The juxtaposition is comical, if a little sadpoor @Loic lost in the overflowing stream of Tweets his company is trying to tame.The image reminded me of another screenshot (see below) that I once took of an earlier Twitter client called Twhirl, which Seesmic bought before developing its current product. About a year and a half ago, I complained that Twhirl took over my desktop when I first installed it with a constant stream of pop-up messages. I wrote in that post:This highlights a bigger problem with the Web today. There is too much to pay attention to and not enough ways to reduce the noise.It's 18 months later and the problem hasn't been solved. The screenshot I took back then still resonates because the noise is worse than ever. Indeed, it is being magnified every day as more people pile onto Twitter and Facebook and new apps yet to crest like Google Wave. The data stream is growing stronger, but so too is the danger of drowning in all that information.
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